A New Vision for Bali’s Creative Economy
Nestled along the lush coastline of Tabanan, just minutes from Tanah Lot and Canggu, Nuanu Creative City is redefining what a modern tourism and investment destination can be. Spanning 44 hectares, Nuanu blends art, technology, wellness, education, and eco-conscious living into a bold, immersive experience.
Described by CEO Lev Kroll as a “theme park for adults”, Nuanu is more than a development, it’s a vision for the future of Bali’s creative economy. Designed to attract investors, innovators, and global citizens, the project aims to balance profitability with purpose by creating a space where ideas, culture, and sustainability thrive together.
Although the official grand opening is scheduled for August 2025, parts of Nuanu are already welcoming guests. Early highlights include Aurora Media Park, a futuristic outdoor multimedia venue, and Horizon Glassworks, a working glass-blowing studio that showcases craftsmanship, design, and education in action.
From wellness centers to art museums, and from smart villas to immersive entertainment venues, Nuanu is fast becoming a new chapter in Bali’s story, one rooted in innovation, inclusivity, and regenerative living.
$30 Million Infrastructure Already Complete
Before opening investment opportunities to the public, Nuanu has already laid down a significant foundation. According to CEO Lev Kroll, more than $30 million has been invested into infrastructure development, including roads, electricity, drainage systems, and essential utilities across the site.
This groundwork allows the project to move beyond conceptual planning and into active implementation. Several areas within the site are already functional, with events, guided tours, and operational public spaces drawing regular visitors.
The early completion of infrastructure is seen as a key differentiator, especially in Bali’s evolving property and development landscape, where many large-scale projects are delayed or remain speculative. In Nuanu’s case, the physical groundwork is largely in place, creating clearer timelines and defined phases for both commercial and residential expansion.
This progress provides potential investors with a more concrete view of the project’s trajectory, and reduces uncertainty around delivery and feasibility.
A $70M Opportunity — Now Open for Strategic Partners
Nuanu has formally opened its next development phase to outside investors, offering a total of $70 million in investment opportunities across its commercial and residential projects. The initiative has attracted attention from both local and international markets, with over 1,200 investment inquiries submitted from across 12 countries, including Indonesia.
According to Nuanu’s CEO Lev Kroll, the selection process for partners goes beyond financial capacity. He emphasized that Nuanu is seeking strategic investors with experience and long-term vision. For example, development plans for facilities like museums, restaurants, or wellness centers would ideally be carried out with partners who have an existing track record in those industries.
This approach marks a shift from open capital fundraising to a curated investment model, where Nuanu aims to collaborate with individuals and entities that align with the project’s broader vision of innovation, sustainability, and cultural relevance.
The investment scope spans several sectors within the Nuanu ecosystem, including culinary destinations, wellness centers, entertainment venues, and residential housing, each tied to the project’s overall theme of integrated, community-driven development.
Key Commercial Projects for Investment
Nuanu’s commercial phase includes several large-scale developments, each offering distinct entry points for investors with sector-specific experience. These projects are at various stages of completion and are positioned as central features within the broader creative city ecosystem.
ACADIA: Culinary and Nightlife Hub
Located at the core of Nuanu, ACADIA spans approximately 17,000 square meters and is being developed as a multi-use culinary and entertainment venue. The design includes three signature restaurants, 28 food court outlets, 31 multifunctional spaces, and two underground clubs with a combined capacity of 2,500 people. An amphitheater seating up to 1,500 guests is also part of the plan.
As of early 2025, construction is more than 60% complete, with the official launch scheduled for Q4 2025. Once operational, ACADIA is expected to serve as a major draw for both local residents and international visitors.
Desa Jiwa: Fashion and Lifestyle Retail Zone
Desa Jiwa, also referred to as Bali Fashion Village, is a retail destination designed in collaboration with architect Popo Danes. It will feature a curated mix of local designers and global fashion brands, with retail units available under both freehold and leasehold models.
The development is positioned as a niche retail experience with potential for capital appreciation, particularly for investors interested in boutique retail, lifestyle branding, or culturally-aligned commercial real estate.
LUMEIRA: Wellness and Community Anchor
The wellness sector is represented by LUMEIRA, which has already begun operations and has reached high occupancy since its initial opening. It includes facilities such as a large-scale wood-fired sauna dome, sound therapy rooms, and community wellness programs.
LUMEIRA is the first Nuanu-based business to move into a second round of investment, reflecting ongoing interest from both users and stakeholders. It functions as both a wellness center and a public gathering space, integrating commercial returns with community engagement.
SETTER: Collaborative Workspace Development
Nuanu is also partnering with SETTER, a co-working space operator already established in Bali. The Nuanu location will mark the brand’s fourth site, following strong performance at their other properties (with average occupancy rates near 90%).
The SETTER project is expected to be operational by Q3 2026, offering workspace infrastructure for startups, remote professionals, and creative entrepreneurs based within or near Nuanu. It will be the first dedicated commercial office space integrated into the development.
Residential Projects: Luxury, Sustainability, and Art Integration
Alongside its commercial offerings, Nuanu has launched several residential developments that reflect the project’s broader goals: architectural quality, integration with nature, and long-term livability. The current residential investment portfolio is centered on two key developments — The Collection Vol. 3 and Biom — both tailored for investors seeking high-end or design-forward properties in Bali.
The Collection Vol. 3
The Collection Vol. 3 is the latest and most exclusive installment in Nuanu’s luxury villa series. The project includes five smart villas, each measuring approximately 497 square meters, built on land plots of over 750 square meters. Features include private pools, premium wood materials, and integrated smart-home systems.
What sets this project apart is its collaboration with the Art Privilege Fund by Nuanu. Buyers not only acquire high-end residences but also gain access to curated artwork and art ownership programs, blending real estate with contemporary art investment. The properties are available with full ownership options, open to both Indonesian and foreign buyers.
Biom
Biom takes a different approach, offering a residential concept grounded in wabi-sabi philosophy and functional minimalism. The development includes 68 units, a mix of townhouses and villas, all fully furnished and professionally managed. Design elements combine natural materials, modern lines, and indoor-outdoor flow, with an emphasis on harmony between architecture and the surrounding environment.
The properties are available under a 25-year leasehold structure, with optional extensions. A small number of units (three) are available under freehold titles, open to both local and international ownership.
Biom is positioned for dual-purpose use, as a private residence or as a mid- to long-term rental property, allowing investors to generate passive income while retaining lifestyle flexibility.
Nuanu’s Environmental Commitments
Environmental sustainability is central to Nuanu’s long-term development strategy. The project is designed to preserve Bali’s natural ecology while supporting modern infrastructure and community life. As part of its foundational planning, Nuanu has committed to a number of conservation and environmental management practices across the site.
Among the key initiatives:
- Green Space Preservation: 70 percent of Nuanu’s total land area is maintained as open green space, with only 30 percent allocated for construction. This ratio is intended to limit urban sprawl and protect natural vegetation.
- Reforestation Program: The project includes the planting of 15,000 trees, particularly within the education precinct, to increase canopy coverage and contribute to carbon sequestration.
- Waste Management: Onsite waste recycling is a major focus, with 70 percent of all waste materials scheduled for reuse or processing within the Nuanu system.
- Water Conservation and Biodiversity: Water bodies within the development are maintained to attract species such as dragonflies, which naturally regulate mosquito populations. Efforts are also underway to improve survival rates of local butterfly species, aiming to increase them to 20 percent, compared to a natural baseline of about 2 percent.
- Mangrove and Coastal Protection: Nuanu is actively engaged in mangrove rehabilitation and the planting of native coastal trees, particularly in shoreline-adjacent areas.
- Zero-Emission Transportation: The project includes a gradual transition toward an electric vehicle fleet to reduce emissions from internal transportation and site logistics.
Through these policies, Nuanu positions itself not only as a development zone, but as a managed ecosystem, one that aims to function in alignment with Bali’s environmental priorities and long-term resilience goals.
Already Drawing 80,000 Visitors Per Month
Although Nuanu’s official launch is still months away, parts of the development are already open to the public and actively in use. Key attractions such as Aurora Media Park, interactive sound installations, glass-blowing workshops, and various outdoor art installations are operating on-site.
These early-phase experiences have proven to be a draw. According to Nuanu’s leadership, the site is currently receiving an estimated 80,000 visitors per month, with a large portion being international tourists. The development team projects that Nuanu will attract up to 3.2 million visitors between July 2025 and July 2026, once more of the site becomes fully operational.
This early momentum indicates strong public interest and provides real-world validation for Nuanu’s visitor-centric design and programming model.
Why Nuanu Is Different from Any Other Bali Project
Nuanu is not positioned as a conventional resort or real estate development. Instead, it operates as a curated cultural ecosystem, with each component, from architecture and events to business tenants and residential projects, tied to broader values of collaboration, sustainability, and innovation.
A defining feature of Nuanu’s model is its approach to revenue distribution. All commercial entities operating within the project contribute a portion of their revenue to community and environmental funds, supporting long-term social and ecological programs.
This structure reinforces the project’s mission to act as a hub for conscious capitalism, where economic activity supports shared outcomes. Rather than being designed for short-term returns alone, Nuanu emphasizes long-term value creation through partnerships, education, and integrated development.
